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- The content
- What to show and say ?
- What not to show ?
Have to be generous, visitors are not coming for few titles but for realistic information.
- The chapters
Define the chapters and the navigation system. Every company/organization has more less the same structure:
- The company
- Products / services
- Contacts
- News, special offers
New visitors come to a site first for general or specific information and not simply to buy. It is therefore important, in a commercial site, to develop pages with informative content such as:
- material used...
- manufacturing process...
- products history or origin...
- Quality criteria...
- tables of norm or standard...
- special applications...
- etc...
- Site structure
It is important to select a simple structure (site's tree) to facilitate future development and to ease maintenance. Files and directories' names have to be selected definitively as once the site promotion done, if changed, all promotion works are lost. For this reason, site re-worked on a new structure, loose up to 90% of their visitors.
- The presentation's techniques
Some presentation's techniques are incompatible with search engines depending on how they are used. Presentations in "frames", "Flash" and "graphics" are the main cause of site's invisibility with search engines.
- Web site promotion
And finally, once the site online, a web site promotion is required to obtain a visibility.
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